Biographies of Participants

THE UNIVERSITY OF MISSISSIPPI

FACULTY

Barry Babin, PhBabin_pic.D. (LSU), is Morris Lewis Professor and Chair of Marketing at Ole Miss Business School.  He has authored over 100 professional publications with research appearing in the International Journal of Wine Business Research, Journal of the Academy of Marketing Science, Journal of Marketing, Journal of Retailing, Journal of Business Research, Journal of Consumer Research, European Journal of Marketing, and many others.  Barry is Past-President of the Academy of Marketing Science (AMS), Co-Chair of the AMS Board of Governors, the AMS Co-Director of International Programs, and a previous recipient of the AMS Harold W. Berkman Distinguished Service Award.  He served as Marketing Section Editor for JBR for over 15 years and has won outstanding reviewer awards from multiple journals.  He is coauthor of several leading books including CB: A Consumer Value Framework, Multivariate Data Analysis and Exploring Marketing Research.

Tori Bush

Victoria D. Bush is Professor of Marketing and Donna Ruth Roberts Scholar in the School of Business at the University of Mississippi. Her work has been published in the Journal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Business Research, Journal of Advertising, and other leading marketing journals. Her research interests are in sales ethics, digital media, and organizational culture. She has taught marketing communication, sales, and advertising at the undergraduate, MBA, and doctoral level.


Photo by Robert Jordan/Ole Miss CommunicationsMelissa Cinelli
is Associate Professor of Marketing at the  University of Mississippi. She received her PhD from the University of Florida in 2011. Dr. Cinelli’s research broadly examines the social functions that brands and products serve for consumers, specifically examining how brands’ and consumers’ identities interact to shape brand evaluations and impression formation and management. Her work has been published in a number of journals, including the Journal of Consumer Research, the Journal of Consumer Psychology, and the Journal of the Academy of Marketing Sciences.            

Cong Feng picCong Feng is an assistant professor of marketing at the  University of Mississippi. He received his Ph.D. in Marketing from Syracuse University. His research has been published in  the Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Business Research, Journal of Personal Selling and Sales Management, and INFORMS Service Science. He was a runner-up for the 2017 INFORMS Service Science Best Article Award. He received the Dr. Torpey Teaching Award and the All-University Doctoral Prize from Syracuse University.                          

David-Gligor-333x425Dr. David Gligor is the Yvonne and Clyde Edwards Professor and Associate Professor of Marketing at the University of Mississippi. He joined Ole Miss from the Massachusetts Institute of Technology (MIT) Global SCALE Network where he taught in the MBA program and actively engaged in global executive education and applied research in countries such as the U.S.A., Italy, Singapore, Malaysia, Vietnam, or Saudi Arabia. Prior to academia he spent several years in the supply chain industry working for Hapag-Lloyd, General Electric, and Ryder Logistics. Dr.Gligor’s research interests range from supply chain management to consumer behavior. Dr. Gligor has published over 60 peer reviewed academic articles and his work has appeared in journals such as Journal of Operations Management, Journal of the Academy of Marketing Science, Journal of Business Research, Decision Science, Journal of Business Logistics, Journal of International Business Studies, and Journal of Supply Chain Management, to name a few.

GaryHunter-333x425Gary Hunter is the Founders Chair in Marketing and Data Analytics and Associate Professor of Marketing at the University of Mississippi. Dr. Hunter holds a Ph.D. from the University of North Carolina, an M.B.A. from the University of Tennessee, and a B.S. from the US Military Academy at West Point. Prior to his doctoral studies, Gary worked over 10 years for the US Army, PepsiCo, and Procter & Gamble. His research interests center on sales technology and strategic account management. Gary’s publications appear in the Journal of Marketing, International Journal of Research in Marketing, Journal of Business Research, Industrial Marketing Management, Marketing Letters, and the Journal of Personal Selling & Sales Management, and include three award-winning papers. His service includes terms on the Editorial Review Boards for the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Business Research, and the Journal of Personal Selling & Sales Management.

Kashmiri picDr. Saim Kashmiri is Mr. and Mrs. James E. King Professor and Associate Professor of Marketing at the University of Mississippi. He holds a PhD in Marketing from the University of Texas at Austin. His current research interests are in the areas of marketing strategy, brand management, innovation, and marketing-finance interface. His research has been published or is forthcoming in the Journal of Marketing Research, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Business Research, Journal of Business Ethics, and Marketing letters. Dr. Kashmiri has been declared University of Mississippi’s School of Business Administration’s Outstanding Junior Researcher for the year 2017 and author of Best Publication for the year 2018. He currently serves in the editorial board of Journal of Business Research and Marketing Education Review and has served as a reviewer for a number of top-tier marketing journals.

Photo by Robert Jordan/Ole Miss Communications

Christopher Newman is an Associate Professor of Marketing in the School of Business Administration at the University of Mississippi where he holds the P.M.B. Self and William King Self Chair of Free Enterprise and serves as the Doctoral Program Coordinator. His research interests include consumer health, food labeling, and retailing.  Dr. Newman was named the 2018 Emerging Scholar by the AMA’s Marketing & Society Special Interest Group, and received the Brenda Derby Memorial Award for his marketing and public policy research as a doctoral student. The Ole Miss Business School has twice honored him with the Outstanding Publication of the Year Award, and twice named him the Outstanding Junior Researcher of the Year.  His research has been published in the Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Public Policy & Marketing, and the Journal of Business Research, among others.

MattShanerhew Shaner is an Assistant Professor of Marketing in the School of Business Administration at the University of Mississippi where he teaches professional sales. His research interests include innovation strategy, new product development, sales, and marketing team decision-making. Dr. Shaner received his Ph.D. from the University of Tennessee in 2015, and was on the marketing faculty at George Mason University from 2015-2017. Prior to transitioning to academia, he had ten years of industry experience serving in various marketing, advertising, and public relations executive roles.

 

STUDENTS

John Galvan iJohn Galvin head shots a doctoral candidate at the University of Mississippi. He holds a BS in marketing from Illinois
State University, MIBA (Masters of International Business) from North Central College, and is a licensed real estate broker. John’s primary research interests include eCommerce sales, sales technology and digital marketing. His current research projects explore the composition of sales technologies needed to make a salesforce ef fective and the role that salespeople play in the new product development process. John’s dissertation examines the classifications of sales technology to determine the optimized composition needed for salesforce efficiency and effectiveness. In addition to his research, he has taught several classes including: Sales Management, Retail Strategy, Introduction to retailing and Global Marketing. Prior to his doctoral studies, John worked in eCommerce sales for Corelle Brands.

Aisha Ghimire

Aisha Ghimire is a first-year Ph.D. student at the University of Mississippi. She holds a BS in Marketing from Mississippi University for Women and an MBA from the University of Mississippi. Her main research interests include consumer privacy, product positioning, and female representation in firms.

 

 

Jiangang Huang_profile

Jiangang Huang is a third-year doctoral student at the University of Mississippi.  His research interests include consumer behavior, marketing strategy, and service marketing.  Prior to the doctoral program, he has worked as a marketing intelligence analysy at the Intel Corporation.

 

Jennifer Locander picture SMS 2020

Jennifer Locander is a fifth-year doctoral candidate at the University of Mississippi. Her research interests include motivation, organizational frontline dynamics, and sales and sales management. Her research is published in the Journal of Business Research and the Journal of Marketing Behavior. She has presented at the Southeast Marketing Symposium and the Society for Marketing Advances (SMA) conferences and co-authored the best paper at the 2017 National Conference of Sales Management. In 2018, Jennifer attended the SMA Doctoral Consortium and received a fellowship to attend the American Marketing Association’s New Horizons in Selling and Sales Management Consortium. In 2019, she attended the AMA-Sheth Doctoral Consortium at NYU. Jennifer has received the 2019 and 2021 Graduate Achievement Award from the University of Mississippi and currently serves as Past Chair of the American Marketing Association’s Doctoral Special Interest Group (DocSIG).

JasmiJasmine picne Parajuli is a 2nd-year Marketing doctoral student in the School of Business Administration at the University of Mississippi. She holds a Bachelor’s degree in Information Management from Tribhuvan University in Nepal, a Master’s degree in Business Administration, and a Master’s degree in Engineering and Technology Management from Louisiana Tech University. Jasmine’s primary research interests include marketing strategy, top management team, and female leadership. Her current projects include analysis of the role of a Chief Growth Officer in a firm, analysis of the relationship between female leadership and marketing strategy in a firm, and analysis of business’s marketing strategies during Covid-19.

Jihane_Ait_Samo

Jihane Ait Samo is a 2nd year  doctoral student in marketing at the School of Business Administration, University of Mississippi. She holds a Bachelor’s Degree in Biomedical Engineering from Louisiana Tech University. She is interested in innovation and cross discipline contributions. Jihane’s primary research interests are neuro-marketing, and sales. She is currently working on projects related to the mediated and moderated effect of board member’s racial diversity on firm performance, political ideology as a moderator of the choice overload phenomenon, the effect of brand placement on market share, the importance of response rate in current research, artificial intelligence in B2B sales procedure and difference between human and CGI influencers in the early stage of B2C sales interaction.

Emma Welch pic

Emma Welch is a first-year doctoral marketing student at the University of Mississippi. She received her Masters and Bachelors in Marketing from the University of Alabama in 2018. Emma does not have a specific research area yet, however, she is interested in examining the brand consumer relationship in the future.

 

 

Kexin Xiang is a Kexin Xiang Pic (1)Ph.D. candidate in Marketing at the School of Business Administration, University of Mississippi. She holds a master’s degree in Information Management and a Certificate of Advanced Study in Data Science from Syracuse University. She is interested in empirical marketing strategy. Her research has been published in the Journal of Business Research. Before joining Ole Miss, she worked for Ernst & Young’s tax technology and data analytics services group.


THE UNVERSITY OF ALABAMA

FACULTY

Tom Baker

Dr. Tom Baker

Prior to coming to The University of Alabama Dr. Baker was Associate Professor of Marketing at Clemson University (2006-2013), Assistant/Associate/ Full Professor of Marketing at the University of North Carolina Wilmington (1994-2006), and Assistant Professor of Marketing at the University of Akron (1989-1994). Dr. Baker has been a visiting lecturer at the Manchester Business School, Zagreb School of Business and Economics, the Barcelona Management Institute, the University of Liverpool, and Royal Holloway University. He has conducted Executive Education programs in Zagreb (Croatia), Sarajevo (Bosnia), and Riga (Latvia). In addition, he has led or been the co-leader for over twenty study abroad programs throughout Europe. Dr. Baker’s research has been awarded the James M. Comer award for Best Contribution to Selling and Sales Management Theory by the Journal of Personal Selling and Sales Management. His research has also been awarded the Stephen A. Shaw award for best paper at the Society for Marketing Advances conference. Dr. Baker has twice been named one of the “Best Reviewers” for the “Journal of Marketing Theory and Practice.” Selected Publications: Dr. Baker’s research has been published in a number of outlets including the Journal of Marketing, the Journal of Retailing, the Journal of the Academy of Marketing Science, the Journal of Business Research, Industrial Marketing Management, and the Journal of Personal Selling and Sales Management.

Sharon Beatty

Dr. Sharon Beatty (Ph.D., Oregon, 1980) is a Professor Emerita, The University of Alabama. She conducts mostly services and employee-customer interchange research (i.e., frontline focus) and has published or had accepted over 80 articles in refereed journals such as Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Service Research, Journal of Advertising, and Journal of Business Research, accumulating over 20,000 citations. She is currently on four editorial review boards, Journal of Retailing, Journal of Service Research, Journal of Marketing Education and Journal of Business Research. She is a past member of the SMA Board of Governors, and AMA’s Academic Council. In 1998, she was named AMS Distinguished Fellow, in 2001 SMA Distinguished Scholar and in 2014 SMA Distinguished Fellow. She has had many best paper awards, as well as reviewer awards. In 2015 she received the AMS Harold W. Berkman Distinguished Service Award and in 2016 the Southeast Marketing Symposium’s Outstanding Contributions to Doctoral Education award. She co-chaired three AMS Doctoral Consortia (Oslo, Norway 2009; Reims, France, 2011; and Denver, 2015), was Doctoral Coordinator at UA for 27 years (until 2014) and chaired 24 dissertations. She continues her research today, working with many former doctoral students and mentees.

stacey robinson

Dr. Stacey Robinson’s research focuses on innovating and understanding the consumer, and frontline employee experience, in retail and service exchanges. Her research has been published in the Journal of Marketing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Service Research,Journal of Business Research, among others, and has been presented at a number of international and national conferences. In addition to a receiving a grant from the Marketing Science Institute, she was recently awarded best service paper of the year by AMA’s ServSig. Dr. Robinson serves on the editorial review boards for the Journal of the Academy of Marketing Science, the Journal of Service Research and the Journal of Business Research.

STUDENTS

Bryan GilliBryan Gillilandland is a first-year doctoral student at the University of Alabama. Before beginning the Ph.D. program, he received undergraduate degrees in accounting and marketing from the University of Alabama. Bryan’s research interests fall loosely in the realm of customer-based strategy, branding, and sales, often in a service context.

 

HutchesonKimberly Hutcheson is a third-year doctoral student in Marketing at The University of Alabama, where she also earned her Master of Science in Marketing in 2015 and her Bachelor of Science in Commerce and Business in 2014.  Prior to beginning the Ph.D. program, Kimberly worked as an instructor teaching research and strategy undergraduate courses at The University of Alabama in the Advertising and Public Relations department. Kimberly’s research interests include services marketing, specifically the                                                         downsides associated with co-creation, as well as online                                                   consumer engagement behaviors.

Ross W. Jross johnsonohnson is a third year Ph.D. student at The University of Alabama. Before enrolling at Alabama, Ross earned his BS in Marketing and Business Analytics from the Kelley School of Business at Indiana University. Ross’ research interests fall broadly in the realm of social influence and social exchange focusing specifically on projects related to customer experience management and relationship marketing, often in-service contexts.

 

 

Hyeyoon Jung Hyeyoon Jungis a fourth-year doctoral candidate in Marketing at the University of Alabama. She worked for a government organization in S. Korea (called “the Korea Social Enterprise Promotion Agency, KOSEA”) for three years. Her success in promoting social enterprises was nationally televised through a documentary and also shown in commercials. Hyeyoon earned a Master of Science degree in Marketing from Florida State University in 2017. Her research interests include international market selection analysis, marketing strategy adaptation, and cross-cultural                                               consumer behavior. Her research has been published in the                                              Journal of   International Business Studies.

david mathis

David Mathis is a second-year doctoral student at the University of Alabama. Prior to entering the PhD program, he worked in marketing management for both private sector companies and public universities, and has experience working with several customer groups ranging from law enforcement and military clients to first generation and underserved incoming college students. He received his undergraduate degree in advertising from Brigham Young University, and an MBA from Utah State University. His research interests include online shopping behaviors and the impact of ecommerce on traditional retail.

tongxi wang

Tongxi Wang is a first-year doctoral candidate in Marketing at The University of Alabama. She earned her master’s degree in Public Relations from Michigan State University. Before starting the Ph.D. program, Stephanie worked as a senior marketing specialist at Seagate, the world’s leading company providing data storage solutions, where she took charge of Seagate E-commerce business on Alibaba in China from a marketing perspective. Her research interests include customer experience, service encounters, and consumer online shopping behaviors.

 


THE UNIVERSITY OF ARKANSAS

FACULTY

AR burton

Scot Burton is Distinguished Professor and Tyson Chair in Food and Consumer Products Retailing, Department of Marketing, Sam M. Walton College of Business, University of Arkansas-Fayetteville. His research interests include consumer health and well-being, public policy concerns, and advertising and promotion issues. He is Coeditor-in-Chief of the Journal of Public Policy & Marketing and as a special external consultant to the FDA Risk Communications Advisory Committee. His research has been published a variety of journals in marketing, psychology, and health, including the Journal of Marketing, JMR, JCR, Journal of Public Policy & Marketing, American Journal of Public Health, Journal of Applied Psychology, Journal of Retailing, JAMS, Tobacco Control, Public Opinion Quarterly, Journal of Advertising, Journal of Advertising Research, Journal of Management, MIS Quarterly, OBHDP, and others. He has received awards for his research, teaching, and service, and his research has been noted in the Wall Street Journal, BusinessWeek, MSN, Newsday, U.S. News & World Report, USA Today, and various health-related outlets.

AR JensenThomas D. Jensen holds the Wal-Mart Lectureship in Retailing in the Department of Marketing and Logistics at the Sam M. Walton College of Business, University of Arkansas. His research and teaching focuses on promotion and consumer behavior in retailing contexts and has appeared in the Journal of Consumer Research, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Experimental Social Psychology, and other outlets. He has received the University’s Teaching Award, been appointed as a Chancellor’s Lecturer and Mentor, and has served as president of the Teaching Academy, Chair of the Campus Faculty, Chair of the U.A. Faculty Senate, and Chair of the Department of Marketing & Logistics. Tom has worked with companies on research projects and education including Wal-Mart, Procter and Gamble, IBM, AAFES, Marine Corp Community Services, and others.

STUDENTS

AR Johnson, A. Headshot _ SMS 2020Alicia M. Johnson is a fourth-year doctoral student, Department of Marketing, Sam M. Walton College of Business, University of Arkansas-Fayetteville.  Her research interests include consumer financial decision making, reaching unbanked and underbanked consumers via marketing tools, consumer health and well-being, and public policy concerns.  Her recent work focuses on how different elicitation methods during loan application processes affect consumer borrowing, how consumers respond to advertised financing offers and generate loan terms, the effects of pay schedules on budget estimates, and the effect of food processing claims on health perceptions.

AR Rybak Bio Photo

Garrett Rybak is a second-year doctoral student at the Sam M. Walton College of Business at the University of Arkansas. He received his B.S. in Systems Engineering Management from the United States Air Force Academy in 2008 and his MBA from the University of Mississippi in 2015. His research interests include consumer behavior and decision-making regarding consumer health and well-being issues. His current research examines the public policy implications for consumer responses to nutrition and processing labeling claims on food packages and other promotions.


FLORIDA STATE UNIVERSITY

FACULTY

FSU Mike Brady

Michael (“Mike”) Brady is the Bob Sasser Professor and chair, Department of Marketing, at Florida State University. Mike’s primary research interest lies at the intersection of customers and employees in frontline service transactions. He has published articles in top scholarly journals, including Journal of Service Research, Journal of Marketing, European Journal of Marketing, Journal of Consumer Research, Journal of Retailing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, and many other outlets. His research articles have been cited over 25,000 times to date. He has won numerous awards, including the Christopher Lovelock Career Contributions to the Service Discipline Award, the SERVSIG best article award, the M. Wayne Delozier, Robert Johnston, and Steven J. Shaw research awards, the Academy of Marketing Science and University outstanding teacher awards, the inaugural College of Business Distinguished Teacher award, outstanding reviewer awards, the University graduate student mentoring award, and the William R. Jones award for mentoring minority doctoral students. Mike is a member of the Board of Directors of the American Marketing Association (AMA), past president of the AMA Academic Council, and an Associate Editor for the Journal of the Academy of Marketing Science. He is the current Editor-in-Chief of Journal of Service Research, which has one of the highest impact factors among all business journals.

FSU Maura

Dr. Maura Scott is the Persis E. Rockwood Professor of Marketing at Florida State University. Her research interests include consumer behavior, consumer and societal well-being, public policy, and services marketing. Her research has been published in leading scholarly journals including the Journal of Marketing ResearchJournal of Consumer ResearchJournal of Consumer PsychologyJournal of the Academy of Marketing ScienceJournal of Public Policy & MarketingJournal of RetailingJournal of Service ResearchJournal of Economic Psychology, and Appetite, among others. Dr. Scott is Co-Editor-in-Chief of the Journal of Public Policy & Marketing (JPP&M). She also serves as Associate Editor for the JCR and Area Editor for JAMS; she previously served as Associate Editor at JM. She is also on the Editorial Review Boards of leading journals including JMRJM, and JCP.  Dr. Scott is the President-Elect Designate for the AMA’s Academic Council and serves on the Board of Directors for ACR.

Mende

Martin Mende is Professor of Marketing and Jim Moran Professor of Business Administration at FSU. His research focuses on transformative service research and consumer-based strategy. His work is published in leading scholarly journals, including the Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Consumer Psychology, Journal of Service Research, Journal of Retailing, Journal of Public Policy & Marketing, Marketing Letters, and Journal of Business Research. Martin serves as Area Editor for JAMS, Associate Editor for JSR, and Associate Editor for JPP&M. He serves on the ERBs for JM, JR, and JBR. Martin was recognized as the 2017 AMA Marketing and Society Special Interest Group (MASSIG) Emerging Scholar, as well as the 2017 AMA SERVSIG Emerging Scholar. Martin has taught multiple undergraduate courses and doctoral seminars, and serves as the co-director of the Ph.D. program in marketing. Martin has won college-wide and university-wide teaching awards

 STUDENTS

bardbury_edited

Dan Bradbury is a third-year doctoral candidate at Florida State University. He currently works with Dr. Willy Bolander and Dr. Joe Cronin, primarily focusing on CSR-related topics and preferring literature syntheses and meta-analyses. Dan currently has one publication in Journal of the Academy of Marketing Science, along with Willy Bolander, Nawar Chaker, and Alec Pappas, titled “Operationalizing salesperson performance with secondary data: aligning practice, scholarship, and theory,” and has submitted the work he’s presenting at SMS, titled “Environmentally friendly but Perceptually Futile? Customer Responses to Green Organizational Initiatives: A Meta-Analysis,” to Journal of Marketing.

Marina

Marina Cozac is a second-year doctoral student at Florida State University. She holds a Bachelor of Science degree in Mathematics and Statistics from the University of Nebraska. Her research interests are in Consumer Behavior and Transformative Consumer Research, specifically in food consumption, health, and well-being. She is also interested in the impacts of technology on distraction, multi-tasking, and mindfulness. She seeks her doctoral degree under the guidance of Dr. Maura Scott and Dr. Martin Mende.

Rachel

Rachel E. Hochstein is a third-year doctoral candidate at Florida State University. Her research focuses on the intersection of market forces and stakeholder well-being. Her research examines how firms can engage customers, investors, and communities through online platform design and marketing messages to achieve mutually beneficial outcomes. Along with firm-level research, she also engages in consumer-level research related to how consumers care for themselves and how market messages influence such consumer identity projects. Rachel has been a fellow at the Marketing Strategy Consortium and her research has been presented at the Global AMA Conference and at the AMA Winter Academic Conference.

Lane Peterson_edited

Lane Peterson is a fourth-year Doctoral Candidate at Florida State University. Her research is focused on food consumption, preferences, and perceptions, consumer health and well-being, consumer technologies, and Transformative Consumer Research. Lane has presented her work at multiple conferences including the American Marketing Association, Association for Consumer Research, and Marketing and Public Policy. Her work has also been invited for revision at leading scholarly journals such as Journal of Marketing, Journal of the Academy of Marketing Science, and Journal of Service Research. Lane has received two Association for Consumer Research – Transformative Consumer Research grants (2019 and 2020) to advance her work on consumer well-being. She will also serve as a Track Co-Chair at the upcoming 2021 Transformative Consumer Research conference. Lane has taught and assisted multiple undergraduate courses including Marketing Research, Consumer Behavior, and Basic Marketing Concepts. She has been nominated for, and won, university-wide and college-wide doctoral teaching awards.


THE UNIVERSITY OF FLORIDA

FACULTY

aner Sela

Aner Sela is an Associate Professor of Marketing at the University of Florida’s Warrington College of Business. He received his Ph.D. in Business from Stanford University. Dr. Sela is an expert on how people make choices and form preferences. His work highlights how everyday decisions are shaped by people’s momentary experiences, their intuitions, and seemingly unimportant features of the decision context. He has been repeatedly ranked among the Top 50 Most Productive Marketing Authors, and recognized as an MSI Young Scholar (2015) and an MSI Scholar (2020) by the Marketing Science Institute.

Lutz UFL

Richard Lutz is the Chairman of the Marketing Department and the J.C. Penney Professor of Marketing at the University of Florida, where he has taught since 1982. He received his B.S., M.S. and Ph.D. in Marketing from the University of Illinois, Urbana-Champaign.  He is a past president of the Association for Consumer Research and a former Vice President of Publications of the American Marketing Association.  He is a past editor of the Journal of Consumer Research and has authored over 90 articles and books.  Lutz has won the Warrington College of Business Teacher of the Year Award on six occasions.  He was named the 2010 AMA Irwin/McGraw-Hill Distinguished Marketing Educator, the highest honor conferred by the AMA for distinguished service and outstanding contributions in marketing education.  In 2015 he was named an inaugural AMA Fellow, and in 2018 he was named a Fellow of the Association for Consumer Research.  He is married, with two grown sons, both of whom are UF alumni and local entrepreneurs, and two beautiful grandchildren.

Lana Nan

Lana (Xianglan) Nan is a Ph.D. candidate in Marketing at  the Warrington College of Business, University of Florida. She received her B.A. in Business Administration from Shanghai Jiao Tong University and her M.Phil. in Marketing from Erasmus University Rotterdam.  Lana is interested in the substantive areas of consumer behavior, including judgment and decision making, branding, and quality inferences. Her research has been presented at several international conferences such as ACR, SCP, and SJDM.

CamillaCamilla Eunyoung Song is a Marketing Ph.D. candidate at the Warrington College of Business Administration, University of Florida. Her primary research interest includes how smartphone use influences consumer psychology and behavior.  Some of her ongoing projects examine how smartphone use leads to self-expression in choice, perception, and behavior. Her second area of interest is goal pursuit and unethical behavior, investigating external factors that can help consumers to                                                  do better and good.

Max Xie UFL

Man Xie is a fifth year Ph.D. student in quantitative marketing at the Warrington College of Business, University of Florida. Her primary research interests lie in pricing, online marketing, consumer choice and expectations, and sustainability. Her work examines substantive marketing questions with the methods of empirical modeling, analytical modeling and some experiments. Her current projects focus on exploring the empirical effects of traditional pricing strategy (e.g., list price) under the information technology changes, and investigating how consumers make pricing decisions (e.g., asking price) in the C-to-C reselling market. In addition, she is also interested in the effects of environmental policies on consumer behaviors. Her work has been presented in INFORMS Marketing Science Conference. Prior to pursuing her Ph.D., Man received her M.A. in Economics with major in finance, B.S. in Psychology, and B.A. in Economics from Peking University, China.

Minzhe_XuMinzhe Xu is a doctoral student in Marketing at Warrington College of Business, University of Florida.  He is primarily interested in the biases and errors in consumer decision making and the interventions that can improve consumer happiness and well-being.  He is also interested in the topics of information disclosure and misinformation.

 

 


UNIVERSITY OF GEORGIA

FACULTY

Chakravarty UGA - Copy

Anindita Chakravarty is Associate Professor of Marketing at the Terry College of Business, University of Georgia. She completed her Ph.D. program in Marketing from Pennsylvania State University in 2010. Her research interests lie in the domains of marketing and finance interface, marketing metrics and digital marketing. She has published in top tier marketing journals such as Marketing Science, Journal of Marketing, Journal of Marketing Research, Management Science, International Journal of Research in Marketing and Journal of Interactive Marketing. In terms of service to the field, she serves on the editorial boards of Journal of Marketing Research, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Interactive Marketing and the International Journal of Research in Marketing.

Hulland UGA - Copy

John Holland is the Emily H. and Charles M. Tanner, Jr. Chair in Sales Management, and Professor of Marketing at the Terry College of Business, University of Georgia. His research interests include understanding how social interactions – particularly in online communities – influence attitudes and behaviors. He is also interested in Dark Web, chatbot, and online privacy issues. John’s research has appeared in a wide variety of leading journals, including Journal of the Academy of Marketing Science (JAMS), Journal of Consumer Research, Marketing Science, Journal of Marketing Research, and Journal of Marketing. John is currently ranked 36th for lifetime research impact in the marketing discipline (based on published data compiled by an interdisciplinary team of scientists, ranking the top 2% of all scholars across 174 academic fields of study). He is also the current Editor-in-Chief of JAMS.  John’s personal interests include shouting at clouds in the winter and swearing at missed golf shots in the summer. He collects old video games and pinball machines, and is equally bad at both. John’s passions include frequent use of the word “peachy” and wearing colorful sports shirts.

Julio SeJuliovilla is Associate Professor of Marketing at the Terry College of Business, University of Georgia. He received his PhD from the University of Miami, an MBA from Florida International University, and a BS (Industrial Engineering) from Universidad Americana (in Nicaragua).  Julio’s research interests include consumer behavior, consumption and healthiness, retailing / packaging, and numeric cognition / pricing. His research has appeared in many leading marketing journals, including Journal of Consumer ResearchJournal of Marketing ResearchJournal of Marketing and Journal of Consumer Psychology. Julio’s work received the Research in Practice Award by AMA CBSIG for 2016, an honor granted to the best consumer behavior paper published across all top journals during that year. Julio has also been recognized as an MSI Young Scholar for 2021 and currently serves as Vice-President for Programming for the CBSIG and as an Editorial Board Member at Journal of Consumer Research. He has also been ranked in the top 30 of the research productivity ranking at top AMA journals during the last decade by DOCSIG.

 STUDENTS

Molly Ahearne UGA

Molly Ahearne is a first-year PhD student at the Terry College of Business, University of Georgia. Her research interests are focused within the areas of personal selling and sales force management.

 

 

Kaushik

Kaushik Jayaram is a fifth-year PhD student of marketing at the Terry College of Business, University of Georgia. His primary research interest is to understand how artificial intelligence (AI) applications used in marketing drives firm value. He also works on AI-related projects in the Frontline space. He uses chatbots, conversational commerce applications, and sales-AI applications to study value impact of customer-AI technology interactions.

 

 

2Seoyoung Kim UGASeoyoung Kim is a fourth-year PhD student at the Terry College of Business, University of Georgia. Her research investigates how firms respond to paradigmatic changes in social institutions such as digital transformation or the growing emphasis on activism.

 

 

 

Youngtak Kim UGA

Youngtak Kim is a fourth-year PhD student at the Terry College of Business, University of Georgia. His research interests include innovations, corporate sustainability, and the marketing-finance interface.

 

 

 

 

Lindsay Looomer UGA

Lyndsay Loomer is a first-year PhD student at the Terry College of Business, University of Georgia. She previously worked in brand management, received her MBA in Marketing from Indiana University, and has a Bachelor of Arts in Journalism (A.B.J.) from The University of Georgia. She studies consumer behavior and her research interests include packaging, retailing, and sustainability.

 

 

Krissa Nakos UGA

Krissa Nakos is a first-year PhD student at the Terry College of Business, University of Georgia. Her primary research interest is in data privacy, specifically the tradeoff between privacy and personalization.

 

 

 

 

Rachel Ramey_edited

Rachel Ramey is a third-year PhD student at the Terry College of Business, University of Georgia.  Her research interests include emerging markets, social marketing, and the role of marketing in the Opioid Epidemic.

 

 

 

 

Lan Anh TLan Ton_editedon is a third-year PhD student at the Terry College of Business, University of Georgia. Her research investigates aesthetics, authenticity, and emotions.

 

 

 

 

LanaLana Waschka UGA Waschka is a fourth-year PhD student at the Terry College of Business, University of Georgia. She studies consumer behavior and her research interests include consumer perceptions and branding.

 

 

 

 

Peng ZhangPeng (Vincent) Zhang is a fifth-year PhD student of marketing at the Terry College of Business, University of Georgia. His research interests focus on digital marketing, innovation and marketing, and CRM.

 

 

 

 


UNIVERISTY OF KENTUCKY

FACULTY

Garvey KYAaron M. Garvey researches consumer behavior as an Associate Professor of Marketing in the Gatton College of Business and Economics. Dr. Garvey’s research into branded product consumption, consumer decision making, affect, and motivation has been published in academic journals including the Journal of Marketing Research, the Journal of Consumer Research, the Journal of the Academy of Marketing Science, the Journal of Public Policy & Marketing, Marketing Letters, and the Journal of Marketing Behavior. His research has been featured in numerous popular press outlets, including NPR Morning Edition, The Today Show, The Economist, Fast Company, Bloomberg Business, and Psychology Today. Prior to earning his Ph.D. from Pennsylvania State University, Dr. Garvey spent six years in various product marketing and management positions in the Fortune 500. Before his industry career, he attended the University of Kentucky as a National Merit Scholar, where he received a B.A. in Geography with a minor in Computer Science and a Master of Business Administration.

HardestyDavid Hardesty is Carol Martin Gatton Endowed Chair of Marketing and serves as the Department Chair for Marketing and Supply Chain at the University of Kentucky. He has also served as the Director of the Behavioral Research Lab. Previously, he was a faculty member at the University of Miami and the University of Southern Mississippi. He has published in journals such as the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Retailing, Journal of Business Research, Journal of Advertising, and the Journal of Public Policy & Marketing.  David’s research focuses on the behavioral aspects of pricing, emotional intelligence, knowledge, political ideology, and measurement. He serves as an associate editor for the Journal of Retailing. He is also on the editorial review boards for the Journal of Consumer Research, Journal of Marketing Research, and the Journal of Service Research. He won a Best Reviewer award for the Journal of Retailing in 2008 and 2015. He also co-edited special issues focused on pricing for the Journal of Retailing in 2009 as well as the Journal of the Association for Consumer Research in 2020. David’s main teaching interests are Marketing Research and Consumer Behavior. David was named a University Research Professor in 2017 and won the 2011 Robertson Outstanding Gatton Faculty Research Award. He was named the most outstanding faculty member in the MBA program at UK in 2007 and received the Bell South Outstanding Professor Award in the College of Business at the University of Southern Mississippi in 2001. David also has served on the Board of Trustees for The Club at Spindletop, been an assistant high school tennis coach and has consulted with the Promotional Products Association International as well as NASA.

STUDENTS

Chavez KYDaniel Chavez, originally from the mountains in the coffee-growing region of Honduras,  lived in five countries and nine different cities, mostly because of twelve years in a private sector career before graduate school. He is a curious individual and the overall goal of his research is to satisfy that curiosity. His research interests broadly cover the areas of marketing, economics, and industrial organization, in particular, on sales and pricing. The projects currently in his portfolio focus on applying quantitative models to large data sets and designing experiments to provide insights to sales organizations on those topics.

Michael Jenkins KYMichael Jenkins is a first-year marketing doctoral student in the Department of Marketing and Supply Chain at the University of Kentucky where he is a recipient of the Lucket Fellowship and the Gatton Scholarship. His current research interests are in branding and brand design, identity and construal, as well as in small firm consumer behavior. Michael earned a BSc in marketing from Brigham Young University with dual minors in statistics and creative writing. He has worked for various emerging start-up firms including Blue Fire Leads as a digital strategist and Rapid Reboot as a marketing director. He enjoys athletics, family time, and is a published poet.

Lundberg KYJosh Lundberg is a doctoral candidate whose research lies in the domain of consumer behavior. Primarily curious about all aspects of sensory marketing, his research interests surround physical and situational influences on decision making, nonconscious processes, effects of digital media, and prosocial/sustainable behavior. Before entering the PhD program, he occupied various positions in the service and hospitality industry at corporations including 21c Museum Hotels and O’Charley’s. Josh likes to spend his time off cooking, caring for plants and animals, and outside being active.

chance KYChance McCullough is a third-year Ph.D. student in the department of Marketing and Supply Chain at the University of Kentucky. Prior to the doctoral program, Chance completed an M.S. in marketing from the University of Alabama and worked in industry as an analytics manager for the Walmart headquarters in the private brands, snacks & beverages, and Hispanic foods business divisions. His primary research interests are in retail and private labels as well as psychometrics and measurement. Outside of work, Chance’s interests include fitness, puns, and computer gaming.

UmairUmair Usman is a third-year Ph.D. student and research assistant in the Department of Marketing and Supply Chain at the University of Kentucky, where he received the Gatton Scholarship Award in 2018, 2019 and 2020, and the Luckett Scholarship Award in 2019. He received his BSc (Hons) Accounting and Finance degree in 2015 from Lahore University of Management Sciences, Pakistan.  Umair’s research interests focus on consumers’ interaction with new technology such as blockchain and Artificial Intelligence (AI) and how it effects consumers’ behavior. He is also interested in studying the role daily life emotions on a consumers’ behavior. For example, he is currently studying the effect of product related claims supported by blockchain technology on a consumer’s purchase decisions. He is also studying the role of envy and resentment on consumer-to-consumer punishment behaviors, and the role of envy satiation of a consumer’s satisfaction with their achievements.

Jessica KYJessica Wu is a first-year marketing Ph.D. student at the Gatton College of Business and Economics. Her research interests lie in numerosity and food consumption. Specifically, she is interested in looking at how factors such as number fluency may influence consumers’ product perceptions, preferences, and consumption. Prior to joining the doctoral program, Jessica attended the University of Kentucky as a National Merit Scholar, where she received a B.B.A. in finance and marketing with a minor in art studio. In her free time, Jessica enjoys drawing digitally and learning new languages.


LOUISIANA STATE UNIVERSITY

FACULTY

Judith Anne Garretson FolseJudith Anne Garretson Folse, PhD (Arkansas), is Professor and the Ourso Family Distinguished Chair in Marketing Research in the Department of Marketing at Louisiana State University where she has been on faculty since 2000.  Her research focuses on consumer-based strategy through explorations of source and message effects (persuasion), consumption emotions (e.g., gratitude, pride, regret, empathy) and frontline employee (FLE)/customer interactions with theoretically and managerially relevant implications for advertising, services and B2C relationship marketing decisions. Her work has appeared in the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Retailing, Journal of Advertising, Psychology & Marketing, Journal of Advertising Research, Journal of Public Policy & Marketing, and Journal of Business Research among other journals and national conference proceedings. Professor Folse is the recipient of the Journal of Advertising Best Paper of the Year award, three College level research awards and five University recognized teaching awards while at LSU. Professor Folse has chaired or co-chaired multiple doctoral dissertations, serves on the Editorial Review Boards for the Journal of Advertising and the Journal of Business Research and formerly served on the Editorial Review Boards for the Journal of Public Policy & Marketing, the Journal of Consumer Behaviour, and the Journal of Consumer Marketing.

Niedrich LSURonald W. Niedrich is Professor and Robert S. Greer Chair in Marketing, E. J. Ourso College of Business, Louisiana State University. Professor Niedrich has been employed by LSU since 1999 and has served as Department Chair from 2013 to present. He also served as the Director of the Professional Sales Institute from 2013 to 2015, the Marketing Department Ph.D. Advisor from 2008 to 2012, and the Behavioral Research Lab Administrator from 2000 to 2008. His research focuses on consumer judgment and decision making and has appeared in Journal of Consumer Research, Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Retailing, and others. Professor Niedrich teaches Ph.D. seminars in Consumer Behavior, Structural Equation Modeling, and Applications of Marketing Theory. He was recognized with the E. J. Ourso College of Business Research Excellence Award in 2011 and the LSU Tiger Athletic Foundation Undergraduate Teaching Award in 2007 and 2013. Professor Niedrich has a BS in Engineering from Clemson University, an MBA from the College of William and Mary, and a Ph.D. in Business Administration from the University of South Carolina.

Courtney SzocsCourtney Szocs is Piccadilly, Incorporated Business Partnership Professor and Assistant Professor of Marketing at Louisiana State University. Courtney’s research interests are in the domain of retailing and sensory marketing. She investigates how sensory cues in the retail ambience (e.g., music, lighting) and associated with product design (e.g., texture, visual aesthetics) influence consumers’ product perceptions and consumption decisions. Her work is published in the Journal of Marketing Research, Journal of Consumer Research, and Journal of the Academy of Marketing Science, among other outlets. In addition to conducting research, Courtney teaches at the undergraduate and PhD levels and serves as Co-Director of the Marketing PhD Program at LSU.

STUDENTS

1Danli Chen LSUDanli Chen is a fourth year PhD candidate in the Department of Marketing at the E.J. Ourso College of Business at Louisiana State University (LSU). She graduated from Stony Brook University in 2015 with a B.S. in Business Administration specialized in Finance with a minor in Applied Mathematics and Statistics, and then earned her MBA from E.J. Ourso College of Business at LSU in 2017. Danli’s research interests center on the application of consumer behavior to marketing strategy, focusing on developing a means of measuring consumer escapism in new media context. She is also interested in studying digital marketing, which is the use of marketing concepts to influence the voluntary behavior of the target in various new media platforms.

VinnieVincent “Vinny” Jeseo is a fourth-year doctoral student in the Department of Marketing at the E.J. Ourso College of Business at Louisiana State University (LSU). He graduated from the University of Tampa in 2011 with a B.S. in Sport Management and earned his M.S. in Entrepreneurship in Applied Technologies from the University of South Florida in 2013. His research interests include services marketing, relationship marketing, and sales strategy. Vinny was the recipient of the Daryl McKee Doctoral Student Award (2019), and a fellow at the SMA Doctoral Consortium (2018) and the AMA-Sheth Foundation Doctoral Consortium (2020). Prior to attending LSU, Vinny worked in financial services and has previously held marketing positions with organizations such as the Tampa Bay Lightning and New York Yankees.

RipinkaRipinka Patil is a second-year doctoral student in the Department of marketing at E. J. Ourso College of Business at Louisiana State University (LSU). She graduated from National Institute of Fashion Technology (NIFT, India) with a Bachelor’s in Design in 2009 and earned her M.S. in Business and Marketing from University of Cincinnati in 2016. Her research interests include consumer behavior, persuasion, new media and visual marketing. Prior to attending LSU, Ripinka worked in the e-commerce and Fashion Industry in India and later as a Brand Specialist in the Design and Apparel Manufacturing firm in Cincinnati.

QiuliQiuli (Julie) Su is a fourth-year doctoral student in the Department of Marketing at Louisiana State University (LSU). Her current research focuses on the area of new product adoption; User-Generated Content; E- Commerce. She is also interested in applying machine learning, structural modeling and econometrics method in resolve real business problem. She received her M.S in Mechanical Engineering from Shanghai Jiao Tong University and MBA from China Europe International Business School. Before her PhD program, she worked at brand manager at AstraZeneca China and product development lead at Intel China and Intel US.


UNIVERSITY OF MEMPHIS
FACULTY

DeitzDr. George Deitz received his Ph.D. in Marketing in 2006 from The University of Alabama.  He also holds a M.S. in Sport Management as well as B.S. in Marketing and B.A. in English Literature degrees, all from West Virginia University. Prior to earning his Ph.D., Dr. Deitz worked for more than a decade for several leading application software and enterprise software firms, fulfilling a host of sales and marketing management responsibilities. Since arriving at The University of Memphis. Dr. Deitz has taught and developed traditional and online courses at the undergraduate, graduate, and doctoral level, including: Principles of Marketing; Management of Marketing Strategies; Global Marketing Strategy, Retail Marketing, and Marketing Strategy Seminar.

JaramilloSusan (Susy) Jaramillo is a new Assistant Professor of Marketing in the Marketing and Supply Chain Management Department at the University of Memphis. She received a Ph.D. and an MS degree in Marketing at the University of Alabama and MS and BS degrees in Administration from EAFIT University in Colombia. Susana has taught Consumer Behavior at the University of Alabama and is currently teaching Marketing Research at the University of Memphis. She has a recent publication in the Journal of Services Marketing and has manuscripts in preparation for submission to Psychology and Marketing and the Journal of Service Research. Her research interests include the role of emotions in service interactions, service relationships, service recovery, and transformative consumer research.

JhaDr. Subhash Jha is an Assistant Professor of Marketing at Fogelman College of Business & Economics in The University of Memphis. He worked five years as an assistant professor of marketing in India and USA before joining the University of Memphis in Fall, 2020. He has published over 30 peer-reviewed research papers in a number of leading journals, including Journal of RetailingJournal of Service ResearchJournal of Business ResearchEuropean Journal of MarketingIndustrial Marketing ManagementService Industries JournalJournal of Consumer MarketingJournal of Business and Industrial MarketingMarketing Intelligence and PlanningServices Marketing Quarterly and Asia Pacific Journal of Marketing and Logistics. His article “Effects of frontline employee role overload on customer responses and sales performance,” published in the European Journal of Marketing, has been selected as a highly commended paper in the 2018 Emerald Literati Awards for Excellence. He currently serves on the editorial review board for the Journal of Business Research and the Journal of Service Theory and Practice.

STUDENTS

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Della Clark joined the Fogelman College of Business and Economics as a Marketing Ph.D. student in the fall of 2020. She received her B.S. in Marketing at Clemson University in 2007. Prior to beginning her doctoral studies, Della was working on her MBA at the University of Alabama at Birmingham. She brings 13 years of relevant corporate experience within multiple facets of marketing and advertising. Her research interests lie within marketing strategy, advertising, and consumer persuasion. Della’s passion for academia paired with over a decade of corporate advertising experience compels her to investigate the “why” behind consumer decision making.

HoustonMichael Houston is a third year Ph.D. student in the department of Marketing & Supply Chain at the University of Memphis. He received his B.S. in Psychology from Crichton College in 2010 as well as his M.S. in Management Information Systems and an MBA from the University of Memphis in 2012 and 2015, respectively. Michael’s work focuses on the marketing strategy and marketing’s contribution to the firm. He is also interested in the impact of privacy breaches on firm performance as well as how innovation and new product development in a knowledge economy impacts competition. Prior to entering the program, Michael was the technical support manager at the University of Memphis serving the Fogelman College of Business and Economics. During his 7 + years in that position he managed all computer and AV related issues related to the classroom environment as well as all faculty and staff devices.

NarcumEric Narcum is a second year Ph.D. student at the University of Memphis. As an undergrad, Eric attended Arkansas Tech University where he earned a B.A. in Psychology and a B.A. in History. Upon graduation, Eric earned a M.Div. from Liberty University. Prior to joining the Fogelman College of Business and Economics, Eric spent two years teaching high school in Memphis, TN. With a background in psychology, one of Eric’s primary areas of interest is consumer behavior. Other areas of interest include digital marketing, advertising, and cause related marketing.

Pena

Priscilla Y. Peña joined the Fogelman College of Business and Economics as a first year Marketing PhD student in the Fall of 2019. She received her B.A. in Psychology with a minor in Marketing from Georgia State University in 2014, where she assisted and received training using electroencephalogram in two different psychology laboratories. She later received her M.S. in Marketing with a specialization in Digital and Social Media from the University of Alabama in 2019, where she served as a research assistant in their marketing laboratory. In between that timeframe, she obtained service experience in the banking and beauty industries. She is excited to merge her psychology and marketing background to advance and contribute to the field of marketing. Her primary focus lays within service marketing, negative emotions and cognitive reasoning.

PetersCourtney B. Peters is a second year Ph.D. student in the department of Marketing & Supply Chain Management at the University of Memphis. Courtney received her B.S. in Marketing from Arkansas State University in 2013 and her MAT from the University of Arkansas-Monticello in 2015. Courtney’s primary research interest lies in consumer-based strategy and focuses on language synchronicity among top management team members and the impact of synchronicity on financial performance measures of the firm. Other research interests include the impacts of corporate activism on consumer perceptions and firm financial performance as well as the effects of advertising-induced embarrassment on the consumer. She is also interested in the use of biometric indicators in marketing research. Courtney is passionate about education but also about challenging herself to contribute to the field of Marketing through research in consumer-based strategy.

Alexandra Rushing-Nolan

Alexandra Rushing-Nolan joined the Fogleman College of Business in 2004 as a BA Undergraduate student, and has since received her MBA at the Fogleman College of Business and Economics in 2016. Prior to entering the PhD program Alexandra worked many marketing related positions at International Paper, including Corporate Marketing Research, Converting Paper Customer Account Specialist, and Imaging Papers National Account Representative. Alexandra has also developed a digital marketing and social media agency, and has launched and sold three start-ups. All in all, Alexandra has 14 years of corporate and entrepreneurial related business experience. Her research interests lie in consumer behavior related and product placement marketing.

Amanda SengAmanda Seng joined the Fogelman College of Business and Economics as a Marketing Ph.D. student in the fall of 2020. She received her B.S. in Marketing and B.A. in Economics from Western Kentucky University in 2018, as well as her MBA in 2019. Prior to entering the program, Amanda worked as a Marketing Coordinator at a rural telecommunications company, as well as multiple social media marketing roles. Amanda has worked on research looking at consumer’s motivations to consume sports team’s social media content, which she presented at the Sports Marketing and Sponsorship Conference. She is interested in social media marketing and the ethical problems that come with it, as well as online review research.

PrivankaPriyanka Singh joined the Fogelman College of Business and Economics as a first-year Marketing doctoral student in the Fall of 2019. Priyanka is UGC-NET (JRF) and has an academic experience of more than 8 years. Her research interests include Customer Experience Management, Share of Customer’s Wallet, Digital marketing strategy and Customer-brand metrics. She is a member of American Marketing Association (AMA) and INFORMS Society for Marketing Science (ISMS). She is also serving as a Reviewer for International Journal of Retail and Distribution Management, Journal of Global Marketing, International Journal of Online Marketing and Associate Editor for International Journal of Applied Management Theory and Research. Besides her teaching interests, she is also equipped with the software skills which include SPSS for multivariate Data Analysis; AMOS for structural equation modeling, Analytical Hierarchy Processing (AHP), Decision making trial and evaluation laboratory (DEMATEL), Interpretive Structural Modeling (ISM) and Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS).

TataraJennifer H. Tatara joined the Fogelman College of Business and Economics as a Marketing Ph.D. student in the fall of 2017. She received her B.S. in Management at the University of Tampa in 2014. In the area of consumer-based strategy, she is primarily interested in public corporate apologies and their effect on firm value and consumer perceptions. As the lab manager for the Customer Neuro-Insights Research Lab at the University of Memphis, she has conducted research using biometric hardware and software such as eye-tracking, EEG, GSR, and heart rate sensors. Jennifer has published in the Journal of Business Research and Marketing Education Review’s Teaching Moments and presented at numerous conferences including the American Marketing Association, Society for Marketing Advances, and Global Sales Science Institute. Jennifer’s passion for academia paired with her interest in consumer-based strategy motivates her to explore and contribute to the field of marketing.

SvetlanaSvetlana Tokareva is a first year Ph.D. student in the Department of Marketing & Supply Chain Management at the University of Memphis. Prior to entering the Ph.D. program, Svetlana worked for Kohler as a Senior Marketing Analyst and for Kraft and Coca-Cola as a Brand Manager.  Her research interests lie in Brand Management, Marketing Strategy, Biometric Research (EEG, GSR, eye tracking), and Consumer Behavior. She received her MS degree in Marketing from The University of Tampa in 2018. In her spare time, Svetlana loves travelling with her family, meeting new people, and exploring new places.


MISSISSIPPI STATE UNIVERSITY

FACULTY

Joel Collier, Marketing professor, COBI--studio headshotJoel E. Collier is the Tommy and Terri Nusz Professor of Marketing in the Department of Marketing, Quantitative Analysis, and Business Law at Mississippi State University.  He is also the Ph.D. director for the marketing department at Mississippi State University.  His areas of research are in services marketing, customer delight, self-service technology, and experiential marketing. He has previously published in leading journals such as the Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Service Research, MIT Sloan Management Review, Journal of Public Policy and Marketing, and Journal of Personal Selling and Sales Management. He has served as a consultant for businesses such as Time Warner, Muvico, Reeds Jewelers, Cashman Photo, and the Carolina Hurricanes professional hockey team.

STUDENTS

Christian Barney HeadshotChristian Barney is a fourth-year Marketing PhD Candidate (ABD), an active scholar, and a teacher. She has published research in the Journal of Retailing, the Journal of Business Research, and the Harvard Business Review online, and has taught Retailing, Principles of Marketing, Advertising, and Consumer Behavior, both online and in person. In recognition of her work, she received the 2020 Mississippi State University Graduate School Hall of Fame Award as well as the 2018 and 2020 Mississippi State University College of Business Outstanding Doctoral Student Researcher Award. Before attending Mississippi State, Christian earned her Bachelor of Business Administration in Marketing from the University of Wisconsin-Eau Claire and her MBA from the University of Montana. Christian has also worked in advertising and retailing with clients such as Microsoft, AT&T, and Coca-Cola. Her primary research interests include retailing, narratives in marketing, embarrassment, branding, and consumer behavior.

Haley Hardman Headshot

Haley Hardman is a third-year marketing PhD student from Gardendale, AL. She received a Bachelor of Business Administration in Marketing with a concentration in International Business and a Bachelor of Arts in Foreign Languages with a concentration in Spanish at Mississippi State University. She received her MBA from MSU as well. She has experienced various retail environments, ranging from Starkville, MS to New York City, NY. Her research interests include hedonic consumption, branding, and advertising.

Brett Kazandjian HeadshotBrett Kazandijian is a fourth-year marketing PhD student from Annonay, France. He received a Bachelor of Science in Business Administration in Finance from Southeast Missouri State University and a MBA with an emphasis in financial management from Southeast Missouri State University. He has worked in a dealership selling luxury European cars. His research interests include marketing strategy, international marketing, and consumer behavior.

 

Kavitha Meredith Headshot

Kavi Meredith is a third-year marketing PhD student in Marketing at Mississippi State University. She has a Bachelor of Arts in Spanish and a Master of Arts in Teaching English as a Second Language/Applied Linguistics from Iowa State University and a Master of Science in Marketing from the University of Alabama. Her work experience includes teaching experience at Iowa State University and the University of Tennessee at Martin. Her research interests include logistics and supply chain research, focusing on transportation and communication breakdowns.

Jutong Wen Headshot

Jutong Wen is a third-year marketing Ph.D. student at Mississippi State University originally from Guangdong, China. He received a Bachelor’s degree in Economics from Sun Yat-sen University, a Master of Science degree in Applied Finance from Pepperdine University, and a MBA from the University of Montana. He had worked in commercial banking as assistant account manager before academic career. His research interests include advertising linguistics, branding, and international marketing.


 

UNIVERSITY OF TENNESSEE

FACULTY

zablah

Alex R. Zablah is the Gerber/Taylor Professor of Marketing in the Haslam College of Business at the University of Tennessee and currently serves as the Director of the Doctoral Program in Marketing.  Alex holds a PhD in Business Administration (marketing concentration) from Georgia State University, an MBA (marketing concentration) from Louisiana State University, and a BS in Nutritional and Food Sciences from Louisiana State University. Alex’s research seeks to improve understanding of how frontline factors (organizational processes, employees, and technologies) influence the quality of the sales and service interactions that occur between a firm and its customers, and, ultimately, the firm’s performance. His research has appeared in leading marketing, management and information systems journals.

hasfordJonathan Hasford is an Assistant Professor of Marketing in the Haslam College of Business at the University of Tennessee. Jonathan holds a Ph.D. in Marketing from the University of Kentucky, and M.B.A. from the University of Kentucky, and a B.S. in Business Management from the University of Louisville. Jonathan’s research is primarily focused on how emotions influence consumer decision making. Specifically, Jonathan has studied how emotions transfer between unrelated persuasion messages and how training emotional intelligence can lead to healthier eating. Jonathan’s research has appeared in the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Experimental Social Psychology, and the International Journal of Research in Marketing.

STUDENTS

barcumMelissa Baucum is currently a first-year doctoral student in the Department of Marketing at the University of Tennessee. Prior to joining the PhD program, Melissa researched marketing strategy and served as a liaison between consumer insights and platform data analytics for Hulu Inc. under The Walt Disney Company. She has also led research for Fortune 500 technology firms while working at a market research agency in Los Angeles. Melissa received a B.A. in Integrated Marketing from Pepperdine University. Her current research focuses on the consumer and firm impact of artificial intelligence, as well as the consumerization of the healthcare industry.

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Tyler Milfeld is currently a third-year Ph.D. student at the University of Tennessee.  His research interests focus on the intersection of branding, storytelling, and social messaging. His research has been presented at the 2019 AMA Summer Academic Conference and accepted to the 2020 American Academy of Advertising Conference. Prior to joining the program, Tyler’s marketing and sales career spanned four leading consumer goods companies – The Hershey Company, Colgate-Palmolive, PepsiCo, and Johnson & Johnson. His marketing experience includes roles in brand management, shopper activation, global innovation, global brand equity, and customer partnerships.  Tyler earned a dual MBA from the University of Texas and Pontificia Universidad Católica de Chile and a BA from Northwestern University with a double major in psychology and political science. Tyler is fluent in Spanish and lived in Santiago, Chile, for 13 months while completing his MBA.  An avid runner, Tyler has completed 70 half-marathons in 36 states.  He enjoys reading, watching college basketball games, and exploring the great outdoors with his wife, two children, and their beloved beagle.

mohammadMohammad “Mike” Saljoughian is a fourth-year PhD student in marketing at the University of Tennessee. His research emphasizes quantitative data analysis, empirical modelling, big data, deep learning and machine learning. He is currently conducting research on engagement in social media contexts and among frontline employees.

 

shipley

Garrett Shipley is currently a second-year doctoral student in the Department of Marketing at the University of Tennessee. Prior to joining the PhD program, he received a B.S. in Psychology and in Neuroscience from the University of Cincinnati. Garrett’s research interests focus on the influence of technology in retail and service settings.

 

Daphane (tan_editedHuey Yii) Tan is a second-year Marketing Ph.D. student at the University of Tennessee. Prior to joining the program, Daphane completed her Master of Marketing Research at Southern Illinois University of Edwardsville where she graduated valedictorian at SIUE and received the prestigious Frank Staggers Award of Excellence in Marketing Research. While earning her Masters, Daphane interned at MaritzCX, a multinational market research firm that focuses on customer experience. Daphane has published in Australasian Marketing Journal. Growing up in a family of artists, Daphane’s research interests focus on the intersection of consumer behavior, social identity, and design.

Can Trinh is trinha third-year doctoral student in the Department of Marketing at the University of Tennessee. Prior to joining the Ph.D. program at the University of Tennessee, Can spent many years working in the field of marketing for multinational firms with experience in both brand management and advertising. He earned an MBA with a concentration in Finance and a BBA in Economics. He has received many prestigious academic awards, including the ADB (Asian Development Bank) scholarship from 2010 to 2012. Inspired by the pragmatic challenges that marketing managers face when designing effective communication strategies, Can is interested in conducting research that can help guide strategic marketing communication decisions while enhancing the customer experience.

weldenRoman Welden is currently a fourth-year Marketing Ph.D. student at the University of Tennessee. In 2015, he received his B.B.A. in Economics from East Tennessee State University. He earned his MBA from the same school with a focus on non-profit strategy formulation. Roman’s main research interests are across two domains: understanding new and emerging marketing communication channels as well as investigating charitable giving promotions from both a consumer and firm perspective.

yooKiwoong Yoo is currently a first-year doctoral student in the Department of Marketing at the University of Tennessee. Prior to joining the Ph.D. program, he worked at Deloitte as an auditor and a consultant. Kiwoong received a B.B.A. in Accounting from Hofstra University and a B.S. in Interdisciplinary Studies concentrating in Biological Sciences from Cornell University. At Cornell University, Kiwoong was the Co-managing Editor of the Ivy Journal of Ethics and a writer for The Research Paper. Kiwoong’s research interests focus on relating macroeconomic phenomena to marketing outcomes, as well as marketing-finance interface, and agile marketing.