2019 SMS Agenda

Thursday, February 7th
Consumer Neuroscience Workshop (Pre-conference)

Hosted by Fogelman College of Business & Economics and Consumer NeuroInsights Research Lab (C-NRL). Dr. George Deitz, conference chairman. Separate registration – $100/person; Click on “Registration” link to register for Consumer Neuroscience Workshop.

9:00am – 4:00pm: Agenda for Consumer Neuroscience Workshop can be accessed via “Consumer Neuroscience Research Workshop’ link on SMS web site

Southeast Marketing Symposium
Thursday, February 7th
Hotel Check-in Holiday Inn – University of Memphis

4:00-5:00:       Symposium Registration in Hotel Lobby – Holiday Inn

5:15 – 5:45:    Welcome & Warm-up Activity – Lobby – FedEx Institute of Technology                             (FIT)

5:45:               Buses to Bluff restaurant on Highland Ave. for Dinner

6:00-8:30:       Dinner at Bluff restaurant on Highland Ave.

8:30:               Bus return to Hotel; Enjoy Cooper-Young District; Beale Street on your                             own!

Friday, February 8th
7:30-8:45:      Breakfast in FedEx Information Technology Center (FIT) lobby – 1st floor;                        located adjacent to Fogelman College of Business & Economics

8:45–9:00:     Welcome from Dr. Marla Stafford, Interim Dean – Fogelman College of                            Business & Economics – FIT Lobby

9:00-10:30:    Session A
“Competition, Cohesion & Salesperson Problem Formulation”
Fishbowl 203, 2nd Floor – FIT

Thinking about Customer Problems: A Conceptual Model of Salesperson Problem Formulation
Molly R. Burchett, University of Kentucky
Brian Murtha, University of Kentucky

Competing Toward Cohesion
Alec Pappas, Florida State University
Willy Bolander, Florida State University
Manoshi Samaraweera, University of Central Oklahoma

Competition or Cooperation? The Effect of Goal Orientations on Charitable Giving
Roman Welden, University of Tennessee

9:00-10:30: Session B
“Market Coverage & CMO Characteristics in Securities Class Action Litigation”
Methodist Theatre, room 103, 1st Floor, FIT

Company-Owned Outlets in Franchising: Market Coverage and Quick Service Restaurants
Jingbo Zhang, University of Arkansas
Bob Stassen, University of Arkansas

CMO Overconfidence and Securities Class Actions
Kexin Ziang, University of Mississippi

Distribution Channel Elasticity: A Meta-Analytic Review
Vincent Zhang, University of Georgia
Seoyoung Kim, University of Georgia
Anindita Chakravarty, Associate Professor, University of Georgia

10:30-10:45: Break, FIT Lobby

10:45 – 12:15: Session C
“Managing Financial Incentives & Consumer Ethics Measures”
Fishbowl 203, 2nd Floor – FIT

Don’t Show Me the Money: The Paradoxical Consequences of Financial Incentives
Alex Pratt, University of Alabama

Exploratory Factor Analysis: Digital Consumer Ethics Scale
John M. Galvan, University of Mississippi
Scott J. Vitell, University of Mississippi

Not All Deals are Created Equal: An Empirical Analysis of Coupons Versus Discounts
David Chavez, University of Kentucky

10:45 – 12:15:Session D
“Consumer Animosity & Cultural Values, Motivating Front-Line Employees & The Role of AI in the Firm-Customer Interface”
Methodist Theatre, room 103, 1st Floor – FIT

Acting on Anger: Cultural Value Moderators of the Effects of Consumer Animosity
Hyeyoon Jung, University of Alabama

Happy and Indebted Frontline Employees: The Free Food Effect
Riley T. Krotz, University of Tennessee
Stephanie M. Noble, University of Tennessee
Dhruv Grewal, Babson University
Dipayan Biswas, University of South Florida
Jens Nordfält, Stockholm School of Economics
Carl-Philip Ahlbom, Stockholm School of Economics

The Role of AI Enabled Conversational Commerce in the Firm Customer Interface
Kaushik Jayaram, University of Georgia
Dr. Sundar Bharadwaj, University of Georgia

12:30 – 1:30 Lunch, FIT Lobby

1:30 – 2:30: “Making a Difference as a Marketing Scholar”, Shane Hunt, Arkansas                               State University, AutoZone Forum, FIT

2:45 – 4:00: Buses to Laurie-Walton Family Basketball Center, Park Avenue Campus,                        University of Memphis

4:00:            Buses back to Holiday Inn

4:30 – 5:45: Buses to Sun Studio, 706 Union Ave., Memphis, TN 38103

6:00 – 8:00: Dinner, Rendezvous Restaurant

8:00- 10:00: Enjoy Beale Street, downtown Memphis on your own!

10:00:          Bus from Beale Street (4th Street and Beale Street) back to Holiday Inn

Saturday, February 9th
7:30-8:30: Breakfast; FIT Lobby

7:30-8:30: SMS Ph.D. Program Coordinators Meeting, C-NRL lab – FCBE 366

8:30-9:00: Recognition activity – SMS Doctoral Educator’s Award, William O. Bearden                     Awards

9:00-10:30: Session E

“Technology & Consumer Behavior; Service Recovery Strategies”
Fishbowl 203, 2nd Floor – FIT

The Effects of Activity Tracking on Health Motivation and Behaviors
Lane Peterson, Florida State University
Martin Mende, Florida State University
Maura L. Scott, Florida State University
Gergana Y. Nenkov, Boston College
Anders Gustafsson, Norwegian Business School

Personalization Perceptions in Retail Technology Adoption: The Mediating Role of Dependency and Intrusiveness
Brett Kazandjian, Mississippi State University
Tyler Hancock, Mississippi State University
Christian Barney, Mississippi State University
Kavi Nambisan, Mississippi State University

Capitalizing on Customer-Caused Failures
Vincent Jeseo, Louisiana State University
Dr. Matt Lastner, Illinois State University
Dr. Patrick Fennell, Salisbury University
Dr. Judith Folse, Louisiana State University

9:00-10:30: Session F
“Perceived Inequities, Cultural Borrowing & Marketing versus Sales in Venture Capital Funding”
Methodist Theatre, room 103, 1st Floor – FIT

Green with Envy: The Role of Online Consumer Comparisons in Driving Revenge Seeking Behavior
Tyler Hancock, Mississippi State University

The Bricolage of Danish Hygge in the United States
Sarah C. Grace, University of Arkansas

Sales or Marketing Executive’s Presence in Venture Capital Funding
Yashar Atefi, Louisiana State University
Qiulu Su, Louisiana State University

10:30-10:45: Break, FIT Lobby

10:45-12:00: Panel Presentation – “Research Collaboration Between Business & Academia – Trends & Tribulations”, Ross Hornich-Service Master; Deborah Hernandez, Director, Research Development, University of Memphis; John Hulland, University of Georgia, Autozone Forum, FIT

12:00-1:00: Boxed Lunch, Lobby-FIT; DRS Award announcement; Adjournment