Symposium Program
The symposium will take place April 11 – April 13, 2024, at LSU in Baton Rouge, Louisiana. Please plan to arrive on April 11 by 5:00 pm for the kick-off event. As in prior years, the event will close on April 13 around 12:30 pm. Click here to view and download the full program.
2024 Southeast Marketing Symposium Itinerary
Louisiana State University, Baton Rouge
Thursday, April 11th
3:00 PM The Cook Hotel Check-in and Symposium Check-in
4:15 PM Bus: Depart the Cook Hotel to Tiger Stadium
4:30 PM Optional: LSU Stadium Tour
Bus: Depart Tiger Stadium to The Queen following the tour
5:20 PM Bus: Depart the Cook Hotel to The Queen
6:00 PM Welcome Reception (Don’t forget! Your ID is required for entry to The Queen)
9:00 PM Bus: Depart the Queen to The Cook Hotel
Friday, April 12th
7:00 AM Breakfast Buffet at the Cook Hotel
8:00 AM Vans: Depart the Cook Hotel to the E. J. Ourso College of Business
Optional: Behavioral Lab and Professional Sales Lab Tours
9:00 AM Conference Welcome
9:30 AM Research Presentations
Session A | BEC 1220 – Consumer Desires and Identity
(Moderator: Associate Professor Dan Rice)
Session B | BEC 1920 – Frontline Employee Experiences
(Moderator: Associate Professor McDowell Porter)
10:45 AM Refreshment Break
11:00 AM Research Presentations
Session C | BEC 1220 – Consumer Product Evaluation and Decision-Making
(Moderator: Assistant Professor Jordan Moffett)
Session D | BEC 1920 – Navigating Privacy, Diversity, and Engagement
(Moderator: Assistant Professor Vincent Jeseo)
12:20 PM Lunch and Award Presentations
1:45 PM Research Presentations
Session E | BEC 1220 – Consumer Insights and Influence
(Moderator: Associate Professor Donald Lund)
Session F | BEC 1920 – Predicting Brand and Salesperson Success
(Moderator: Assistant Professor Matthew Lastner)
2:45 PM Refreshment Break
3:00 PM Speed Networking and Raffle
4:00 PM Vans: Depart the E. J. Ourso College of Business to the Cook Hotel
Optional: Behavioral Lab and Professional Sales Lab Tours
6:00 PM LSU Tailgate and Crawfish Broil
9:00 PM Vans: Depart the E. J. Ourso College of Business to The Cook Hotel
Saturday, April 13th
7:00 AM Breakfast Buffet at the Cook Hotel
8:00 AM Vans: Depart the Cook Hotel to the E. J. Ourso College of Business
8:30 AM Department Chair and PhD Coordinator’s Meeting (Invite Only)
10:00 AM Research Presentations
Session G | BEC 1220 – Narratives of Consumer Consumption
(Moderator: Assistant Professor Viktor Jarotschkin)
Session H | BEC 1920 – Brand Resilience
(Moderator: Assistant Professor Patrick Fennell)
11:00 AM Boxed Lunch
Award Presentation and Closing Remarks
12:00 PM Vans: Depart the E. J. Ourso College of Business to The Cook Hotel