Agenda, Abstracts, and Photos

Presentation Abstracts

Click here for a PDF of the Presentation Abstracts.

SMS Photos

Click here for a Word file with Conference Attendee photos.

Program Agenda

Thursday, April 6

3:00pm – 5:45pm Hotel check-in (gift bag), Hilton Lexington / Downtown
3:30pm Shuttle departs Hilton Lexington / Downtown to Joe Craft Center
First shuttle – 3:30pm
Second shuttle – 4:00pm
3:30pm – 4:15pm Tour of the Joe Craft Center / Shuttle back to Hilton Lexington / Downtown
5:45pm Walk to Hop Cat
6:00pm – 8:30pm Welcome Reception and Dinner at Hop Cat
8:30 – 9:30pm Thursday Night Live

Friday, April 7

7:00am – 8:00am Breakfast at Hilton (Breakfast Vouchers given at check-in)
8:00am Shuttle departs from Hilton Lexington / Downtown to the Gatton College of Business & Economics
8:30am – 9:00am Welcome – David Hardesty, Chair of the Department of Marketing & Supply Chain and Gatton Endowed Chair of Marketing – Woodward Hall, Room 307
9:00am – 10:00am Session 1: Brands and Attitudes – Room 311
Session 2: Services and Consumers Room – 399
Session 3: Communications – Room 391
10:00am – 10:15am Break – Woodward Hall, Room 307
10:15am – 11:15am Session 4: Pricing and Services – Room 311
Session 5: Sales and Services – Room 399
Session 6: Embarrassment and Emotion – Room 391
11:15am – 11:30am Break – Woodward Hall, Room 307
11:30am – 12:45pm Lunch (Woodward Hall), Room 307 (Sponsored by Shane Hunt, John Mello, and George Deitz)
12:45pm – 5:15pm Keeneland Race Course
4:15pm / 5:15pm Shuttles available from Keeneland Race Course to the Hilton Lexington / Downtown and/or Gatton College
First Shuttle leaves at 4:15pm
Second Shuttle leaves at 5:15pm
6:45pm Walk to Shakespeare and Co. – 367 W Short Street
7:00pm – 9:00pm Reception and Dinner at Shakespeare and Co. – West Short Street
9:00pm Walk back to hotel and/or Lexington nightlife

Saturday, April 8

8:30am Shuttles depart from Hilton Lexington / Downtown to Gatton College
9:00am – 10:00am Breakfast with comments by David W. Blackwell, Dean Gatton College of Business & Economics, Presentation of the Bill Bearden Research Awardin Woodward Hall, Room 307
10:00am – 11:00am Session 7: Services and Strategy – Room 311
Session 8: Sensory Marketing – Room 399
Doctoral Program Advisors Meeting – Room 430
11:00am – 11:15am Break – Woodward Hall, Room 307
11:15am – 12:45pm Session 9 – Round Table Discussions (Idea Generation, Review Process, Job Market Preparation, and Life as an Assistant Professor) – Atrium
12:45pm – 1:15pm DRS Award Presentation and Boxed Lunch – Woodward Hall, Room 307
1:15pm – 1:30pm Shuttle from Gatton College to Hilton Lexington / Downtown

2017 Southeast Marketing Symposium – April 6 – 8, 2017 – Lexington, Kentucky